04.02.2020

Project of UEC – Perm Engines won the Silver Archer competition

On January 30 “The Silver Archer - Privolzhye” IX Regional Award contest held in Nizhny Novgorod in the sphere of public relations development released its results.

The finals casted 19 projects from 10 regions of Privolzhsky Federal District. JSC UEC Perm Engines became the winner in the Marketing and Corporate Communications nomination for the Open-air Aviation Museum (originated by Vladimir Ivashkevich).

As far back as 2015 the concrete guard fence of the company stretching along Kuibyshev street was decorated with the full-size images of Perm engine powered aircraft: I-16, La-5, La-5FN, bombers Su-2 and Tu-2, freighter Li-2 and others. This work continued in 2016 – the artists painted the jets, helicopters, gearboxes and even rockets. In 2019 the first part of graffiti was renovated: flat drawings turned into three dimensional, vivid images. Machinery livened up with the figures of people: pilots, designers, technicians.

Total length of the “Open-air Aviation Museum” art object is 990 meters.

Transformation of the dull grey fence into a bright painting inspired multiple positive emotions and feedbacks from Perm citizens as can be witnessed in social media sites: “It is really great that the Company takes care of the city look”, “It shows that its business goes well” “It is really awesome, I admire it every day on the way to work”… .

The project winner diploma was handed over to Vladimir Ivashkevich, senior specialist of Information Policy Department, JSC UEC-PE by a member of the jury of “The Silver Archer – Privolzhye” Regional Award, press secretary of Gorky Automobile Factory – Pavel Yerasov.

In his opinion Perm managed to find a beautiful PR-solution – simple but attractive for a wide audience. History and modernity of engine building has driven a genuine interest among absolutely different population groups.       

  

 

 

JSC UEC-Perm Engines is a serial manufacturer of aircraft engines and industrial gas turbines for power generation and gas transportation. JSC UEC-Perm Engines is included into JSC United Engine Building Corporation.

JSC United Engine Building Corporation (a part of State Corporation Rostec) is an integrated structure specializing in development, serial manufacture and maintenance of the engines for military and civil aviation, space programs and navy, as well as oil, gas and power industry.

 

State Corporation Rostec is one of the largest Russian industrial companies. It unites over 800 scientific and production organizations located in 60 regions of the country. The key operations are aircraft manufacture, radio-electronics, medical technologies, innovative materials etc. Rostec portfolio includes such famous brands as AVTOVAZ, KAMAZ, Concern Kalashnikov, the Russian helicopters, UEC, Uralvagonzavod, Shvabe etc. Rostec is actively involved in 12 national projects. The corporation is the key supplier of the “Smart city”, it is engaged in digitization of the state, industrial and social sector management, development 5G WF connection, industrial internet of things, big data and block-chain systems. Rostec acts as a partner of leading world manufacturers such as Boeing, Airbus, Daimler, Pirelli, Renault and others. Production of the corporation is delivered to the markets of over 100 countries.

Almost one third of the company total revenue comes from the export of the high-tech products.